We are drowning in a sea of unfocused content.
We are drowning in a sea of unfocused content.
I am Mani Dastgerdi. A Senior Creative Director helping US/EU brands drive engagement with AI-powered cinematic storytelling.
I am Mani Dastgerdi. A Senior Creative Director helping US/EU brands drive engagement with AI-powered cinematic storytelling.
I am Mani Dastgerdi. A Senior
Creative Director helping US/EU brands drive engagement with AI-powered cinematic storytelling.
My framework is
"From Noise to Message."
This is how I turn your problem
into a solution.
My framework is
"From Noise
to Message."
This is how I turn your problem
into a solution.
{01}
Diagnose "Noise"
I find the strategic problem hidden within the "Noise."
Problem Diagnosis
Audience Analysis
Brand Audits
Strategic Brief
{01}
Diagnose "Noise"
I find the strategic problem hidden within the "Noise."
Problem Diagnosis
Audience Analysis
Brand Audits
Strategic Brief
{01}
Diagnose "Noise"
I find the strategic problem hidden within the "Noise."
Problem Diagnosis
Audience Analysis
Brand Audits
Strategic Brief
{02}
Architect "Narrative"
I build the strategic blueprint for the "Message."
Brand Storytelling
Scriptwriting
Storyboarding
Website & Mobile Design
{02}
Architect "Narrative"
I build the strategic blueprint for the "Message."
Brand Storytelling
Scriptwriting
Storyboarding
Website & Mobile Design
{02}
Architect "Narrative"
I build the strategic blueprint for the "Message."
Brand Storytelling
Scriptwriting
Storyboarding
Website & Mobile Design
{03}
Direct "Message"
I execute the creative direction that delivers the final "Message."
Creative Direction
Cinematic Production
Motion Graphics
3D Rendering
{03}
Direct "Message"
I execute the creative direction that delivers the final "Message."
Creative Direction
Cinematic Production
Motion Graphics
3D Rendering
{03}
Direct "Message"
I execute the creative direction that delivers the final "Message."
Creative Direction
Cinematic Production
Motion Graphics
3D Rendering
Ready for the "Message"?
Ready for the "Message"?
Ready for the "Message"?
The "Message" (The Results)
Case Studies: From "Noise" to "Message"
These are not just 'projects.'
They are case studies in transforming strategic "Noise" into a high-impact "Message."
The "Message" (The Results)
Case Studies: From "Noise" to "Message"
These are not just 'projects.'
They are case studies in transforming strategic "Noise" into a high-impact "Message."
The "Message"
Case Studies: From "Noise" to "Message"
These are not just 'projects.'
They are case studies in transforming strategic "Noise" into a high-impact "Message."
Case Study: Care Closet Video
Case Study: Care Closet Video
Boreal VR Campaign
Boreal VR Campaign
The "Noise": A confused non-profit message. The "Message": A clear story. The Result: A 60% increase in donations.
The "Noise": A confused non-profit message. The "Message": A clear story. The Result: A 60% increase in donations.
DONATION INCREASE
DONATION INCREASE
60%
TARGET CLIENTS US/EU
YEARS EXPERIENCE
YEARS EXPERIENCE
YEARS EXPERIENCE
Popular Queries
faq
Strategic Answers to Key Questions
Clarity on "Narrative Architecture" and my strategic process for transforming "Noise" into "Message."
Popular Queries
faq
Strategic Answers to Key Questions
Clarity on "Narrative Architecture" and my strategic process for transforming "Noise" into "Message."
Popular Queries
faq
Strategic Answers to Key Questions
Clarity on "Narrative Architecture" and my strategic process for transforming "Noise" into "Message."
What is "Narrative Architecture" (and how is it different from "branding")?
"Branding" (like a logo or color) is the result. "Narrative Architecture" is the strategic blueprint." Branding without a blueprint is just "Noise." My job as a "Narrative Architect" is to build that strategic blueprint first.
What is the 3-step "From Noise to Message" process?
This is my proven framework: 1. Diagnose "Noise": I find the real strategic problem (like "PDF Noise" or a "flat testimonial"). 2. Architect "Narrative": I build the strategic blueprint for "The Message." 3. Direct "Message": As a 20-year Creative Director, I execute the final, high-impact "Message."
Do I work with you (Mani) directly, or an agency team?
My partners are ambitious leaders (US/EU) (CEOs, Founders, CMOs) who have a complex "Noise Problem." They don't need "another design agency"; they need a "Strategic Partner" to find the "One Message" that drives business growth.
What kind of clients (US/EU) get the best results from this process?
My partners are ambitious leaders (US/EU) (CEOs, Founders, CMOs) who have a complex "Noise Problem." They don't need "another design agency"; they need a "Strategic Partner" to find the "One Message" that drives business growth.
How do we start? (What is a "Strategic Diagnosis"?)
We don't start with "design"; we start with a "Strategic Diagnosis." This is an intensive session or short-term project where I analyze your brand's "Noise." I deliver a "Diagnosis Report" that identifies the core problem and the "Narrative Architecture" required to create "The Message."
What is "Narrative Architecture" (and how is it different from "branding")?
"Branding" (like a logo or color) is the result. "Narrative Architecture" is the strategic blueprint." Branding without a blueprint is just "Noise." My job as a "Narrative Architect" is to build that strategic blueprint first.
What is the 3-step "From Noise to Message" process?
This is my proven framework: 1. Diagnose "Noise": I find the real strategic problem (like "PDF Noise" or a "flat testimonial"). 2. Architect "Narrative": I build the strategic blueprint for "The Message." 3. Direct "Message": As a 20-year Creative Director, I execute the final, high-impact "Message."
Do I work with you (Mani) directly, or an agency team?
My partners are ambitious leaders (US/EU) (CEOs, Founders, CMOs) who have a complex "Noise Problem." They don't need "another design agency"; they need a "Strategic Partner" to find the "One Message" that drives business growth.
What kind of clients (US/EU) get the best results from this process?
My partners are ambitious leaders (US/EU) (CEOs, Founders, CMOs) who have a complex "Noise Problem." They don't need "another design agency"; they need a "Strategic Partner" to find the "One Message" that drives business growth.
How do we start? (What is a "Strategic Diagnosis"?)
We don't start with "design"; we start with a "Strategic Diagnosis." This is an intensive session or short-term project where I analyze your brand's "Noise." I deliver a "Diagnosis Report" that identifies the core problem and the "Narrative Architecture" required to create "The Message."
What is "Narrative Architecture" (and how is it different from "branding")?
"Branding" (like a logo or color) is the result. "Narrative Architecture" is the strategic blueprint." Branding without a blueprint is just "Noise." My job as a "Narrative Architect" is to build that strategic blueprint first.
What is the 3-step "From Noise to Message" process?
This is my proven framework: 1. Diagnose "Noise": I find the real strategic problem (like "PDF Noise" or a "flat testimonial"). 2. Architect "Narrative": I build the strategic blueprint for "The Message." 3. Direct "Message": As a 20-year Creative Director, I execute the final, high-impact "Message."
Do I work with you (Mani) directly, or an agency team?
My partners are ambitious leaders (US/EU) (CEOs, Founders, CMOs) who have a complex "Noise Problem." They don't need "another design agency"; they need a "Strategic Partner" to find the "One Message" that drives business growth.
What kind of clients (US/EU) get the best results from this process?
My partners are ambitious leaders (US/EU) (CEOs, Founders, CMOs) who have a complex "Noise Problem." They don't need "another design agency"; they need a "Strategic Partner" to find the "One Message" that drives business growth.
How do we start? (What is a "Strategic Diagnosis"?)
We don't start with "design"; we start with a "Strategic Diagnosis." This is an intensive session or short-term project where I analyze your brand's "Noise." I deliver a "Diagnosis Report" that identifies the core problem and the "Narrative Architecture" required to create "The Message."
Ready to diagnose your "Noise"?
I am available for a limited number of strategic partnerships. Let's start the conversation.
Let's start the diagnosis.
Let's start the diagnosis.
Let's start the diagnosis.
Proof of the "Message"
testimonials
Real-World Proof: From "Noise" to "Message."
See what happens when a "Narrative Architect" transforms "Noise" into a strategic "Message."
Proof of the "Message"
testimonials
Real-World Proof: From "Noise" to "Message."
See what happens when a "Narrative Architect" transforms "Noise" into a strategic "Message."
Proof of the "Message"
testimonials
Real-World Proof: From "Noise" to "Message."
See what happens when a "Narrative Architect" transforms "Noise" into a strategic "Message."
Mani produced high-quality, engaging video content that brought real value to our projects and helped us communicate our message clearly. He was reliable, professional, and easy to work with, qualities that make a big difference when delivering under tight deadlines.
Mani produced high-quality, engaging video content that brought real value to our projects and helped us communicate our message clearly. He was reliable, professional, and easy to work with, qualities that make a big difference when delivering under tight deadlines.
Mark Bateman
Co-founder & CEO
WeQual
Mani has this rare gift for turning big, abstract ideas into stories that really land - cinematic, memorable, and always beautifully crafted. He’s not just technically brilliant; he deeply understands how to connect with an audience and bring a brand’s personality to life.
Mani has this rare gift for turning big, abstract ideas into stories that really land - cinematic, memorable, and always beautifully crafted. He’s not just technically brilliant; he deeply understands how to connect with an audience and bring a brand’s personality to life.
Katie Litchfield
Founder - Director
WeQual (2018–25), Audeliss Executive Search
I had the absolute pleasure of working with Mani at WeQual, and I can say without hesitation that he’s one of the most creative, generous, and genuinely lovely people I’ve ever worked with. Mani brings fresh ideas, energy, and heart to every project. He’s always ready to experiment, push boundaries, and try something new. Just as importantly, he’s the first to lend a hand and support the team. If you’re looking for a creative video producer who cares about the work, the people, and the end result, you won’t find anyone better than Mani.
I had the absolute pleasure of working with Mani at WeQual, and I can say without hesitation that he’s one of the most creative, generous, and genuinely lovely people I’ve ever worked with. Mani brings fresh ideas, energy, and heart to every project. He’s always ready to experiment, push boundaries, and try something new. Just as importantly, he’s the first to lend a hand and support the team. If you’re looking for a creative video producer who cares about the work, the people, and the end result, you won’t find anyone better than Mani.
Libby Crossland
CEO, Marketing Director
LVCo
Mani is a talented video effects editor and a great collaborator. He’s been a massive help in us enhancing our weekly podcast series. He’s a very experienced, skilful, and communicative partner and it’s been a pleasure working with him long term. His ability to experiment with new ideas, whilst also being positive to feedback is very much appreciated.
Mani is a talented video effects editor and a great collaborator. He’s been a massive help in us enhancing our weekly podcast series. He’s a very experienced, skilful, and communicative partner and it’s been a pleasure working with him long term. His ability to experiment with new ideas, whilst also being positive to feedback is very much appreciated.
Louron Pratt
Senior Editor
Mind The Product
Mani was the behind the scenes wizard of the winner video/reels announcements of the last (and best) three chapters of the WeQual Awards. Campaigns that were not just critical to the company but close to the hearts of the Finalists and everyone involved. They were flawless and seen by millions. It was a pleasure to work with him.
Mani was the behind the scenes wizard of the winner video/reels announcements of the last (and best) three chapters of the WeQual Awards. Campaigns that were not just critical to the company but close to the hearts of the Finalists and everyone involved. They were flawless and seen by millions. It was a pleasure to work with him.
Alison Delecia
Awards Manager
WeQual Awards
I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. In every project, Mani brought an impressive mix of creativity, reliability, and technical curiosity, always pushing ideas further and experimenting with new tools and technologies to elevate our work.
I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. In every project, Mani brought an impressive mix of creativity, reliability, and technical curiosity, always pushing ideas further and experimenting with new tools and technologies to elevate our work.
Peter Chiodo
Brand & Design Manager | Creative Operations Guru, Leader and Expert in Visual Identity, Brand and Marketing Comms
WeQual
Mani produced high-quality, engaging video content that brought real value to our projects and helped us communicate our message clearly. He was reliable, professional, and easy to work with, qualities that make a big difference when delivering under tight deadlines.
Mark Bateman
Co-founder & CEO
WeQual
Mani has this rare gift for turning big, abstract ideas into stories that really land - cinematic, memorable, and always beautifully crafted. He’s not just technically brilliant; he deeply understands how to connect with an audience and bring a brand’s personality to life.
Katie Litchfield
Founder - Director
WeQual (2018–25), Audeliss Executive Search
I had the absolute pleasure of working with Mani at WeQual, and I can say without hesitation that he’s one of the most creative, generous, and genuinely lovely people I’ve ever worked with. Mani brings fresh ideas, energy, and heart to every project. He’s always ready to experiment, push boundaries, and try something new. Just as importantly, he’s the first to lend a hand and support the team. If you’re looking for a creative video producer who cares about the work, the people, and the end result, you won’t find anyone better than Mani.
Libby Crossland
CEO, Marketing Director
LVCo
Mani is a talented video effects editor and a great collaborator. He’s been a massive help in us enhancing our weekly podcast series. He’s a very experienced, skilful, and communicative partner and it’s been a pleasure working with him long term. His ability to experiment with new ideas, whilst also being positive to feedback is very much appreciated.
Louron Pratt
Senior Editor
Mind The Product
Mani was the behind the scenes wizard of the winner video/reels announcements of the last (and best) three chapters of the WeQual Awards. Campaigns that were not just critical to the company but close to the hearts of the Finalists and everyone involved. They were flawless and seen by millions. It was a pleasure to work with him.
Alison Delecia
Awards Manager
WeQual Awards
I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. In every project, Mani brought an impressive mix of creativity, reliability, and technical curiosity, always pushing ideas further and experimenting with new tools and technologies to elevate our work.
Peter Chiodo
Brand & Design Manager | Creative Operations Guru, Leader and Expert in Visual Identity, Brand and Marketing Comms
WeQual
Mani produced high-quality, engaging video content that brought real value to our projects and helped us communicate our message clearly. He was reliable, professional, and easy to work with, qualities that make a big difference when delivering under tight deadlines.
Mark Bateman
Co-founder & CEO
WeQual
Mani has this rare gift for turning big, abstract ideas into stories that really land - cinematic, memorable, and always beautifully crafted. He’s not just technically brilliant; he deeply understands how to connect with an audience and bring a brand’s personality to life.
Katie Litchfield
Founder - Director
WeQual (2018–25), Audeliss Executive Search
I had the absolute pleasure of working with Mani at WeQual, and I can say without hesitation that he’s one of the most creative, generous, and genuinely lovely people I’ve ever worked with. Mani brings fresh ideas, energy, and heart to every project. He’s always ready to experiment, push boundaries, and try something new. Just as importantly, he’s the first to lend a hand and support the team. If you’re looking for a creative video producer who cares about the work, the people, and the end result, you won’t find anyone better than Mani.
Libby Crossland
CEO, Marketing Director
LVCo
Mani is a talented video effects editor and a great collaborator. He’s been a massive help in us enhancing our weekly podcast series. He’s a very experienced, skilful, and communicative partner and it’s been a pleasure working with him long term. His ability to experiment with new ideas, whilst also being positive to feedback is very much appreciated.
Louron Pratt
Senior Editor
Mind The Product
Mani was the behind the scenes wizard of the winner video/reels announcements of the last (and best) three chapters of the WeQual Awards. Campaigns that were not just critical to the company but close to the hearts of the Finalists and everyone involved. They were flawless and seen by millions. It was a pleasure to work with him.
Alison Delecia
Awards Manager
WeQual Awards
I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. In every project, Mani brought an impressive mix of creativity, reliability, and technical curiosity, always pushing ideas further and experimenting with new tools and technologies to elevate our work.
Peter Chiodo
Brand & Design Manager | Creative Operations Guru, Leader and Expert in Visual Identity, Brand and Marketing Comms
WeQual
The "Architecture" Library
Strategic Insights
Insights from the "Architect"
This is not a "blog." This is my blueprint for transforming "Noise" into "Message."
The "Architecture" Library
Strategic Insights
Insights from the "Architect"
This is not a "blog." This is my blueprint for transforming "Noise" into "Message."
The "Architecture" Library
Strategic Insights
Insights from the "Architect"
This is not a "blog." This is my blueprint for transforming "Noise" into "Message."
Thursday, November 13, 2025
Written by
Mani Dastgerdi
The Logic Behind Creativity: A 4-Step Framework
Creativity is not magic; it's a process. Discover the framework we use to turn complex problems into clear messages.
How do you guarantee results in a creative industry? You stop relying on luck and start using a framework. This serves as an introduction to the "Impasse -> Insight -> Framework -> Impact" methodology used to scale B2B brands.
The Logic Behind Creativity: A 4-Step Framework
Creativity is not magic; it's a process. Discover the framework we use to turn complex problems into clear messages.
The Logic Behind Creativity: A 4-Step Framework
Creativity is not magic; it's a process. Discover the framework we use to turn complex problems into clear messages.
Tuesday, November 18, 2025
Written by
Mani Dastgerdi Copy
Architecture vs. Art: Why B2B Needs Logic, Not Just Beauty
Stop hiring storytellers for engineering problems. In complex SaaS markets, beauty without logic is just expensive noise.
In the high-stakes world of B2B and SaaS, "storytelling" has become a buzzword. But a pretty story doesn't sell complex software. This article explores why you need a Narrative Architect to bridge the gap between creative execution and strategic business outcomes.
Architecture vs. Art: Why B2B Needs Logic, Not Just Beauty
Stop hiring storytellers for engineering problems. In complex SaaS markets, beauty without logic is just expensive noise.
Architecture vs. Art: Why B2B Needs Logic, Not Just Beauty
Stop hiring storytellers for engineering problems. In complex SaaS markets, beauty without logic is just expensive noise.
Wednesday, February 26, 2025
Written by
Mani Dastgerdi
"Brand Storytelling" Fails (And Why You Need a "Narrative Architect")
In saturated US/EU markets, most 'brand storytelling' is just Noise. Here’s why you need a Narrative Architect to build a 'Message' that delivers business results.
In today's saturated markets, "brand storytelling" has become a pervasive keyword. Everyone is looking for a "story." But this approach has a fundamental problem: most of the time, it just creates more "Noise" instead of a "Message".
"Brand Storytelling" Fails (And Why You Need a "Narrative Architect")
In saturated US/EU markets, most 'brand storytelling' is just Noise. Here’s why you need a Narrative Architect to build a 'Message' that delivers business results.
"Brand Storytelling" Fails (And Why You Need a "Narrative Architect")
In saturated US/EU markets, most 'brand storytelling' is just Noise. Here’s why you need a Narrative Architect to build a 'Message' that delivers business results.
Tuesday, September 17, 2024
Written by
Mani Dastgerdi
"The Noise Trap" in B2B: Why Complex SaaS Products Fail to Connect with US/EU
Your B2B product is brilliant, but your video is "Noise". Here’s how a "Narrative Architect" transforms complex features into a "Message" that drives business outcomes.
We see beautiful cinematic videos, emotional campaigns, and flashy content that gets likes but fails to solve core business problems—especially in the complex B2B and SaaS spaces in US/EU markets. [cite: 362] This is "The Noise Trap".
"The Noise Trap" in B2B: Why Complex SaaS Products Fail to Connect with US/EU
Your B2B product is brilliant, but your video is "Noise". Here’s how a "Narrative Architect" transforms complex features into a "Message" that drives business outcomes.
"The Noise Trap" in B2B: Why Complex SaaS Products Fail to Connect with US/EU
Your B2B product is brilliant, but your video is "Noise". Here’s how a "Narrative Architect" transforms complex features into a "Message" that drives business outcomes.
Thursday, December 19, 2024
Written by
Mani Dastgerdi
Case Study: A "From Noise to Message" Autopsy for a B2B Brand
A real-world look at the 4-step framework used to turn a complex B2B product PDF into a cinematic sales tool that delivers business outcomes.
Many B2B and SaaS brands have a problem. They have a brilliant, complex product, but their message is lost in "Noise"—dense technical data, confusing feature lists, and videos that are beautiful but ineffective.
Case Study: A "From Noise to Message" Autopsy for a B2B Brand
A real-world look at the 4-step framework used to turn a complex B2B product PDF into a cinematic sales tool that delivers business outcomes.
Case Study: A "From Noise to Message" Autopsy for a B2B Brand
A real-world look at the 4-step framework used to turn a complex B2B product PDF into a cinematic sales tool that delivers business outcomes.
Tuesday, November 18, 2025
Written by
Mani Dastgerdi
The 10-Second Impasse: Diagnosing Your Conversion Problem
If your value isn't clear instantly, you've already lost them. Here is how to diagnose the "Noise" in your marketing.
In the high-stakes world of B2B and SaaS, "storytelling" has become a buzzword. But a pretty story doesn't sell complex software. This article explores why you need a Narrative Architect to bridge the gap between creative execution and strategic business outcomes.
The 10-Second Impasse: Diagnosing Your Conversion Problem
If your value isn't clear instantly, you've already lost them. Here is how to diagnose the "Noise" in your marketing.
The 10-Second Impasse: Diagnosing Your Conversion Problem
If your value isn't clear instantly, you've already lost them. Here is how to diagnose the "Noise" in your marketing.
Featured Case Studies
Featured Case Studies
Featured Case Studies
From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:
From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:
From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:
