Demystifying the Service Model
Turning Complexity into Accessible Value
Branding Storytelling
Motion Design
Care Closet Rebrand
Demystifying the Service Model
A strategic rebranding project for a non-profit organization that was struggling to communicate its unique value proposition. The centerpiece of the project was a new brand narrative and a cinematic explainer video.
Client
Turning Complexity into Accessible Value
Released
February 4, 2025
Timeframe
2 Weeks
Project Type
Turning Complexity into Accessible Value
Technology
Adobe Premiere Pro Adobe After Effects Figma (for strategy mapping)
Care Closet Rebrand
Overview
The solution was to architect a "message" of absolute clarity, resulting in a new brand narrative ("A Hug For You") and a primary fundraising tool.
This project is a clear example of moving "From Noise to Message." The non-profit (Care Closet) had passion, but their message was unclear, leading to low donor engagement.
Care Closet Rebrand
The Challenge
The non-profit (Care Closet) had passion, but their message was unclear. This "noise" confused their audience, making it "hard to understand how the business worked."
This "Impasse" (the noise) directly led to low donor engagement and made it difficult to secure funding.
Care Closet Rebrand
The Solution
As the "Narrative Architect," I diagnosed the core problem: confusion. The solution was to architect a "message" of clarity.
Adobe Premiere Pro Adobe After Effects Figma (for strategy mapping)
I created a motion graphic explainer video that combined the technical explanations (how it works) with the emotional narrative. We discovered their true "message" ("A Hug For You") and built the film to tell that single, clear story.
Care Closet Rebrand
Performance Results
The "noise" of confusion was replaced by the "message" of clarity. The new explainer video immediately became their primary fundraising tool.
Donation Increase
Increase in online donations
Strategic Impact
Became Primary Fundraising Tool
Message Clarity
Audience Confusion Eliminated
The new narrative framework delivered a measurable "Business Outcome" that went far beyond aesthetics, proving the ROI of strategic clarity.
Care Closet Rebrand
Final thoughts
This project proves that a non-profit's "Impact" is directly tied to the clarity of its "Message". By diagnosing the "Noise" (confusion) and architecting a new "Framework" (the explainer video), we delivered a measurable "Business Outcome".
Care Closet Rebrand
Credits
Mani Dastgerdi
Azadeh Abbasi
Creative Strategist, Motion Graphist
Brand creator & Copywriter
Previous Project
More Projects
Demystifying the Service Model
Turning Complexity into Accessible Value
Branding Storytelling
Motion Design
Care Closet Rebrand
Demystifying the Service Model
A strategic rebranding project for a non-profit organization that was struggling to communicate its unique value proposition. The centerpiece of the project was a new brand narrative and a cinematic explainer video.
Client
Turning Complexity into Accessible Value
Released
February 4, 2025
Timeframe
2 Weeks
Project Type
Turning Complexity into Accessible Value
Technology
Adobe Premiere Pro Adobe After Effects Figma (for strategy mapping)
Care Closet Rebrand
Overview
The solution was to architect a "message" of absolute clarity, resulting in a new brand narrative ("A Hug For You") and a primary fundraising tool.
This project is a clear example of moving "From Noise to Message." The non-profit (Care Closet) had passion, but their message was unclear, leading to low donor engagement.
Care Closet Rebrand
The Challenge
The non-profit (Care Closet) had passion, but their message was unclear. This "noise" confused their audience, making it "hard to understand how the business worked."
This "Impasse" (the noise) directly led to low donor engagement and made it difficult to secure funding.
Care Closet Rebrand
The Solution
As the "Narrative Architect," I diagnosed the core problem: confusion. The solution was to architect a "message" of clarity.
Adobe Premiere Pro Adobe After Effects Figma (for strategy mapping)
I created a motion graphic explainer video that combined the technical explanations (how it works) with the emotional narrative. We discovered their true "message" ("A Hug For You") and built the film to tell that single, clear story.
Care Closet Rebrand
Performance Results
The "noise" of confusion was replaced by the "message" of clarity. The new explainer video immediately became their primary fundraising tool.
Donation Increase
Increase in online donations
Strategic Impact
Became Primary Fundraising Tool
Message Clarity
Audience Confusion Eliminated
The new narrative framework delivered a measurable "Business Outcome" that went far beyond aesthetics, proving the ROI of strategic clarity.
Care Closet Rebrand
Final thoughts
This project proves that a non-profit's "Impact" is directly tied to the clarity of its "Message". By diagnosing the "Noise" (confusion) and architecting a new "Framework" (the explainer video), we delivered a measurable "Business Outcome".
Care Closet Rebrand
Credits
Mani Dastgerdi
Azadeh Abbasi
Creative Strategist, Motion Graphist
Brand creator & Copywriter
Previous Project
More Projects
Demystifying the Service Model
Turning Complexity into Accessible Value
Branding Storytelling
Motion Design
Care Closet Rebrand
Demystifying the Service Model
A strategic rebranding project for a non-profit organization that was struggling to communicate its unique value proposition. The centerpiece of the project was a new brand narrative and a cinematic explainer video.
Client
Turning Complexity into Accessible Value
Released
Feb 4, 2025
Timeframe
2 Weeks
Project Type
Turning Complexity into Accessible Value
Technology
Adobe Premiere Pro Adobe After Effects Figma (for strategy mapping)
Care Closet Rebrand
Overview
The solution was to architect a "message" of absolute clarity, resulting in a new brand narrative ("A Hug For You") and a primary fundraising tool.
This project is a clear example of moving "From Noise to Message." The non-profit (Care Closet) had passion, but their message was unclear, leading to low donor engagement.
Care Closet Rebrand
The Challenge
The non-profit (Care Closet) had passion, but their message was unclear. This "noise" confused their audience, making it "hard to understand how the business worked."
This "Impasse" (the noise) directly led to low donor engagement and made it difficult to secure funding.
Care Closet Rebrand
The Solution
As the "Narrative Architect," I diagnosed the core problem: confusion. The solution was to architect a "message" of clarity.
Adobe Premiere Pro Adobe After Effects Figma (for strategy mapping)
I created a motion graphic explainer video that combined the technical explanations (how it works) with the emotional narrative. We discovered their true "message" ("A Hug For You") and built the film to tell that single, clear story.
Care Closet Rebrand
Performance Results
The "noise" of confusion was replaced by the "message" of clarity. The new explainer video immediately became their primary fundraising tool.
Donation Increase
Increase in online donations
Strategic Impact
Became Primary Fundraising Tool
Message Clarity
Audience Confusion Eliminated
The new narrative framework delivered a measurable "Business Outcome" that went far beyond aesthetics, proving the ROI of strategic clarity.
Care Closet Rebrand
Final thoughts
This project proves that a non-profit's "Impact" is directly tied to the clarity of its "Message". By diagnosing the "Noise" (confusion) and architecting a new "Framework" (the explainer video), we delivered a measurable "Business Outcome".
Care Closet Rebrand
Credits
Mani Dastgerdi
Azadeh Abbasi
Creative Strategist, Motion Graphist
Brand creator & Copywriter
Previous Project
More Projects
From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:
From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:
From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:
