From "Tool" to "Gadget"
Architecting Digital Desire
Transforming "Utility" into "Desirability
From "Tool" to "Gadget"
To succeed in the digital space, visual identity wasn't enough; we needed a narrative shift. I engineered a media strategy that elevated the product from a raw military instrument into a sophisticated lifestyle gadget. This approach turned technical features into 'tech appeal,' making the product irresistible for the internet age.
Client
Turq Gear
Released
February 4, 2022
Timeframe
6 months
Project Type
Architecting Digital Desire
Technology
KeyShot (3D Rendering) Adobe Photoshop Adobe lightroom
Transforming "Utility" into "Desirability
Overview
My strategy was to build a new "Visual Identity System" based on high-end 3D visualization. We moved away from gritty realism to a polished, colorful "Gadget Aesthetic" specifically designed to stop the scroll and perform on internet marketplaces.
The challenge was a disconnect between the product's physical nature (military/industrial) and the requirements of modern "Digital Media." The existing identity failed to communicate value on small screens and social platforms.
Transforming "Utility" into "Desirability
The Challenge
The "Noise" was visual incompatibility. The products were technically complex and visually aggressive, making them "hard to present" effectively on user-centric digital platforms.
We needed a presentation strategy that could bypass the physical limitations of photography and create a consistent, futuristic look across all web and media channels globally.
Transforming "Utility" into "Desirability
The Solution
I developed a 'Digital-First Identity': instead of focusing on gritty realism, I used a vibrant, futuristic visual style designed specifically to stop the scroll. This approach stripped away the intimidating 'weapon' stigma and repackaged the product as a desirable, shareable tech accessory.
KeyShot (3D Rendering) Adobe Photoshop Adobe lightroom
Using KeyShot, I architected a scalable "Digital Asset Library." This allowed us to generate consistent, high-fidelity media content for any internet platform, creating a cohesive brand image that resonated from Instagram to Amazon.
Transforming "Utility" into "Desirability
Performance Results
The strategic shift worked for the entire ecosystem. The "Gadget" positioning unlocked entirely new markets, taking international sales from zero to active distribution in Australia, Japan, Canada, Germany, South Africa & ... .
Global Reach
New Countries Entered
Sales Impact
International Sales Growth
Production Savings
Cost Reduction via 3D Workflow
This project proves that "Visual Strategy" drives "Business Outcome." By clarifying the message for the whole brand, we turned a niche manufacturer into a global exporter.
Transforming "Utility" into "Desirability
Final thoughts
The new Visual Identity successfully repositioned the brand in the digital space. This "Media-Ready" presentation strategy directly enabled entry into 5 new international markets and established a premium brand perception online.
Transforming "Utility" into "Desirability
Credits
Mani Dastgerdi
Creative Director & Strategist
Previous Project
Next Project
More Projects
From "Tool" to "Gadget"
Architecting Digital Desire
Transforming "Utility" into "Desirability
From "Tool" to "Gadget"
To succeed in the digital space, visual identity wasn't enough; we needed a narrative shift. I engineered a media strategy that elevated the product from a raw military instrument into a sophisticated lifestyle gadget. This approach turned technical features into 'tech appeal,' making the product irresistible for the internet age.
Client
Turq Gear
Released
February 4, 2022
Timeframe
6 months
Project Type
Architecting Digital Desire
Technology
KeyShot (3D Rendering) Adobe Photoshop Adobe lightroom
Transforming "Utility" into "Desirability
Overview
My strategy was to build a new "Visual Identity System" based on high-end 3D visualization. We moved away from gritty realism to a polished, colorful "Gadget Aesthetic" specifically designed to stop the scroll and perform on internet marketplaces.
The challenge was a disconnect between the product's physical nature (military/industrial) and the requirements of modern "Digital Media." The existing identity failed to communicate value on small screens and social platforms.
Transforming "Utility" into "Desirability
The Challenge
The "Noise" was visual incompatibility. The products were technically complex and visually aggressive, making them "hard to present" effectively on user-centric digital platforms.
We needed a presentation strategy that could bypass the physical limitations of photography and create a consistent, futuristic look across all web and media channels globally.
Transforming "Utility" into "Desirability
The Solution
I developed a 'Digital-First Identity': instead of focusing on gritty realism, I used a vibrant, futuristic visual style designed specifically to stop the scroll. This approach stripped away the intimidating 'weapon' stigma and repackaged the product as a desirable, shareable tech accessory.
KeyShot (3D Rendering) Adobe Photoshop Adobe lightroom
Using KeyShot, I architected a scalable "Digital Asset Library." This allowed us to generate consistent, high-fidelity media content for any internet platform, creating a cohesive brand image that resonated from Instagram to Amazon.
Transforming "Utility" into "Desirability
Performance Results
The strategic shift worked for the entire ecosystem. The "Gadget" positioning unlocked entirely new markets, taking international sales from zero to active distribution in Australia, Japan, Canada, Germany, South Africa & ... .
Global Reach
New Countries Entered
Sales Impact
International Sales Growth
Production Savings
Cost Reduction via 3D Workflow
This project proves that "Visual Strategy" drives "Business Outcome." By clarifying the message for the whole brand, we turned a niche manufacturer into a global exporter.
Transforming "Utility" into "Desirability
Final thoughts
The new Visual Identity successfully repositioned the brand in the digital space. This "Media-Ready" presentation strategy directly enabled entry into 5 new international markets and established a premium brand perception online.
Transforming "Utility" into "Desirability
Credits
Mani Dastgerdi
Creative Director & Strategist
Previous Project
Next Project
More Projects
From "Tool" to "Gadget"
Architecting Digital Desire
Transforming "Utility" into "Desirability
From "Tool" to "Gadget"
To succeed in the digital space, visual identity wasn't enough; we needed a narrative shift. I engineered a media strategy that elevated the product from a raw military instrument into a sophisticated lifestyle gadget. This approach turned technical features into 'tech appeal,' making the product irresistible for the internet age.
Client
Turq Gear
Released
Feb 4, 2022
Timeframe
6 months
Project Type
Architecting Digital Desire
Technology
KeyShot (3D Rendering) Adobe Photoshop Adobe lightroom
Transforming "Utility" into "Desirability
Overview
My strategy was to build a new "Visual Identity System" based on high-end 3D visualization. We moved away from gritty realism to a polished, colorful "Gadget Aesthetic" specifically designed to stop the scroll and perform on internet marketplaces.
The challenge was a disconnect between the product's physical nature (military/industrial) and the requirements of modern "Digital Media." The existing identity failed to communicate value on small screens and social platforms.
Transforming "Utility" into "Desirability
The Challenge
The "Noise" was visual incompatibility. The products were technically complex and visually aggressive, making them "hard to present" effectively on user-centric digital platforms.
We needed a presentation strategy that could bypass the physical limitations of photography and create a consistent, futuristic look across all web and media channels globally.
Transforming "Utility" into "Desirability
The Solution
I developed a 'Digital-First Identity': instead of focusing on gritty realism, I used a vibrant, futuristic visual style designed specifically to stop the scroll. This approach stripped away the intimidating 'weapon' stigma and repackaged the product as a desirable, shareable tech accessory.
KeyShot (3D Rendering) Adobe Photoshop Adobe lightroom
Using KeyShot, I architected a scalable "Digital Asset Library." This allowed us to generate consistent, high-fidelity media content for any internet platform, creating a cohesive brand image that resonated from Instagram to Amazon.
Transforming "Utility" into "Desirability
Performance Results
The strategic shift worked for the entire ecosystem. The "Gadget" positioning unlocked entirely new markets, taking international sales from zero to active distribution in Australia, Japan, Canada, Germany, South Africa & ... .
Global Reach
New Countries Entered
Sales Impact
International Sales Growth
Production Savings
Cost Reduction via 3D Workflow
This project proves that "Visual Strategy" drives "Business Outcome." By clarifying the message for the whole brand, we turned a niche manufacturer into a global exporter.
Transforming "Utility" into "Desirability
Final thoughts
The new Visual Identity successfully repositioned the brand in the digital space. This "Media-Ready" presentation strategy directly enabled entry into 5 new international markets and established a premium brand perception online.
Transforming "Utility" into "Desirability
Credits
Mani Dastgerdi
Creative Director & Strategist
Previous Project
Next Project
More Projects
From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:
From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:
From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:
