Mani Dastgerdi Senior Creative Director.
Remote Contract Ready.
Available for US/EU Time Zones
"The Noise Trap" in B2B: Why Complex SaaS Products Fail to Connect with US/EU
Your B2B product is brilliant, but your video is "Noise". Here’s how a "Narrative Architect" transforms complex features into a "Message" that drives business outcomes.
Tuesday, September 17, 2024

"The Noise Trap" in B2B: Why Complex SaaS Products Fail to Connect with US/EU
Written by
Narrative Architect & Creative Director
We see beautiful cinematic videos, emotional campaigns, and flashy content that gets likes but fails to solve core business problems—especially in the complex B2B and SaaS spaces in US/EU markets. [cite: 362] This is "The Noise Trap".

The B2B "Noise Trap"
This is "The Noise Trap". It’s what happens when brilliant, complex B2B and SaaS products invest heavily in high-production videos that look impressive but fail to communicate a clear "Message".
The US/EU market is saturated. Your target audience (C-Level executives, Marketing Directors) doesn't have time to decipher what your product does. They need to know why it matters to their business. When your video focuses on features instead of "Business Outcomes", your complex message becomes the "Noise".
Hiring Artists When You Need Architects
The core problem is a disconnect between creative execution and strategic logic. Many brands hire "storytellers" hoping for a viral hit. But for a complex SaaS product, you don’t need a generic story; you need strategic "Message Clarification". You need someone who understands that the goal isn't just a "beautiful video"; the goal is to solve a business problem, like explaining a complex idea or increasing demo sign-ups.
A "Narrative Architect" for Complex Products
As a "Narrative Architect" and "Trusted Advisor", I specialize in this exact challenge. I partner with B2B/SaaS brands to transform their "Noise" (complex technical data, confusing features) into a powerful, clear "Message" (a compelling sales tool). My work is built on "The Logic Behind Creativity".
My Framework: The Path From Complex to Clear
I use a transparent 4-step framework to architect your narrative and ensure it delivers measurable results.
The Impasse (Diagnosis & Discovery) We start by diagnosing the "Noise". Why is your current product video failing? Are users bouncing? Is the "value" not understood in the first 10 seconds?
The Insight (Finding the Logic) We analyze your complex product to find the core "Insight". We find the strategic "Message" that will connect with your specific US/EU audience.
The Framework (Creative Architecture) This is where we build the "Strategic Narrative Video" or "Explainer Video". We use "AI-powered cinematic storytelling" to execute the strategy, ensuring the "Message" is not just clear, but also compelling.
The Impact (Delivering the Business Outcome) The final delivery is not just a video file; it's a measurable "Impact". This is the "Message" received, resulting in a defined "Business Outcome"—like a 40% increase in demo sign-ups or a sales tool that actually closes deals.
Stop Making Noise.
Start Building Your Message.
In the competitive US/EU markets, "Brand Storytelling" is a gamble. Narrative Architecture is a strategy.
If your brand is lost in the "Noise" and needs to find its "Message," you don't need another storyteller. You need an architect.
Ready to transform your "Noise" into a clear "Message"? I help US/EU brands drive engagement with AI-powered cinematic storytelling.


Friday, January 24, 2025
Written by
Mani Dastgerdi
The Logic Behind Creativity: A 4-Step Framework
Creativity is not magic; it's a process. Discover the framework we use to turn complex problems into clear messages.
logic-behind-creativity

Friday, January 24, 2025
Written by
Mani Dastgerdi Copy
Architecture vs. Art: Why B2B Needs Logic, Not Just Beauty
Stop hiring storytellers for engineering problems. In complex SaaS markets, beauty without logic is just expensive noise.
architecture-vs-art-why-b2b-needs-logic-not-just-beauty

Friday, January 24, 2025
Written by
Mani Dastgerdi
"Brand Storytelling" Fails (And Why You Need a "Narrative Architect")
In saturated US/EU markets, most 'brand storytelling' is just Noise. Here’s why you need a Narrative Architect to build a 'Message' that delivers business results.
brand-storytelling-fails-why-you-need-narrative-architect

Friday, January 24, 2025
Written by
Mani Dastgerdi
Case Study: A "From Noise to Message" Autopsy for a B2B Brand
A real-world look at the 4-step framework used to turn a complex B2B product PDF into a cinematic sales tool that delivers business outcomes.
case-study-from-noise-to-message-autopsy-b2b-brand

Friday, January 24, 2025
Written by
Mani Dastgerdi
The 10-Second Impasse: Diagnosing Your Conversion Problem
If your value isn't clear instantly, you've already lost them. Here is how to diagnose the "Noise" in your marketing.
the-10-second-impasse-diagnosing-your-conversion-problem
"The Noise Trap" in B2B: Why Complex SaaS Products Fail to Connect with US/EU
Your B2B product is brilliant, but your video is "Noise". Here’s how a "Narrative Architect" transforms complex features into a "Message" that drives business outcomes.
Tuesday, September 17, 2024

"The Noise Trap" in B2B: Why Complex SaaS Products Fail to Connect with US/EU
Written by
Narrative Architect & Creative Director
We see beautiful cinematic videos, emotional campaigns, and flashy content that gets likes but fails to solve core business problems—especially in the complex B2B and SaaS spaces in US/EU markets. [cite: 362] This is "The Noise Trap".

The B2B "Noise Trap"
This is "The Noise Trap". It’s what happens when brilliant, complex B2B and SaaS products invest heavily in high-production videos that look impressive but fail to communicate a clear "Message".
The US/EU market is saturated. Your target audience (C-Level executives, Marketing Directors) doesn't have time to decipher what your product does. They need to know why it matters to their business. When your video focuses on features instead of "Business Outcomes", your complex message becomes the "Noise".
Hiring Artists When You Need Architects
The core problem is a disconnect between creative execution and strategic logic. Many brands hire "storytellers" hoping for a viral hit. But for a complex SaaS product, you don’t need a generic story; you need strategic "Message Clarification". You need someone who understands that the goal isn't just a "beautiful video"; the goal is to solve a business problem, like explaining a complex idea or increasing demo sign-ups.
A "Narrative Architect" for Complex Products
As a "Narrative Architect" and "Trusted Advisor", I specialize in this exact challenge. I partner with B2B/SaaS brands to transform their "Noise" (complex technical data, confusing features) into a powerful, clear "Message" (a compelling sales tool). My work is built on "The Logic Behind Creativity".
My Framework: The Path From Complex to Clear
I use a transparent 4-step framework to architect your narrative and ensure it delivers measurable results.
The Impasse (Diagnosis & Discovery) We start by diagnosing the "Noise". Why is your current product video failing? Are users bouncing? Is the "value" not understood in the first 10 seconds?
The Insight (Finding the Logic) We analyze your complex product to find the core "Insight". We find the strategic "Message" that will connect with your specific US/EU audience.
The Framework (Creative Architecture) This is where we build the "Strategic Narrative Video" or "Explainer Video". We use "AI-powered cinematic storytelling" to execute the strategy, ensuring the "Message" is not just clear, but also compelling.
The Impact (Delivering the Business Outcome) The final delivery is not just a video file; it's a measurable "Impact". This is the "Message" received, resulting in a defined "Business Outcome"—like a 40% increase in demo sign-ups or a sales tool that actually closes deals.
Stop Making Noise.
Start Building Your Message.
In the competitive US/EU markets, "Brand Storytelling" is a gamble. Narrative Architecture is a strategy.
If your brand is lost in the "Noise" and needs to find its "Message," you don't need another storyteller. You need an architect.
Ready to transform your "Noise" into a clear "Message"? I help US/EU brands drive engagement with AI-powered cinematic storytelling.


The Logic Behind Creativity: A 4-Step Framework
Creativity is not magic; it's a process. Discover the framework we use to turn complex problems into clear messages.

Architecture vs. Art: Why B2B Needs Logic, Not Just Beauty
Stop hiring storytellers for engineering problems. In complex SaaS markets, beauty without logic is just expensive noise.

"Brand Storytelling" Fails (And Why You Need a "Narrative Architect")
In saturated US/EU markets, most 'brand storytelling' is just Noise. Here’s why you need a Narrative Architect to build a 'Message' that delivers business results.

Case Study: A "From Noise to Message" Autopsy for a B2B Brand
A real-world look at the 4-step framework used to turn a complex B2B product PDF into a cinematic sales tool that delivers business outcomes.

The 10-Second Impasse: Diagnosing Your Conversion Problem
If your value isn't clear instantly, you've already lost them. Here is how to diagnose the "Noise" in your marketing.
"The Noise Trap" in B2B: Why Complex SaaS Products Fail to Connect with US/EU
Your B2B product is brilliant, but your video is "Noise". Here’s how a "Narrative Architect" transforms complex features into a "Message" that drives business outcomes.
Tuesday, September 17, 2024

"The Noise Trap" in B2B: Why Complex SaaS Products Fail to Connect with US/EU
Written by
Narrative Architect & Creative Director
We see beautiful cinematic videos, emotional campaigns, and flashy content that gets likes but fails to solve core business problems—especially in the complex B2B and SaaS spaces in US/EU markets. [cite: 362] This is "The Noise Trap".

The B2B "Noise Trap"
This is "The Noise Trap". It’s what happens when brilliant, complex B2B and SaaS products invest heavily in high-production videos that look impressive but fail to communicate a clear "Message".
The US/EU market is saturated. Your target audience (C-Level executives, Marketing Directors) doesn't have time to decipher what your product does. They need to know why it matters to their business. When your video focuses on features instead of "Business Outcomes", your complex message becomes the "Noise".
Hiring Artists When You Need Architects
The core problem is a disconnect between creative execution and strategic logic. Many brands hire "storytellers" hoping for a viral hit. But for a complex SaaS product, you don’t need a generic story; you need strategic "Message Clarification". You need someone who understands that the goal isn't just a "beautiful video"; the goal is to solve a business problem, like explaining a complex idea or increasing demo sign-ups.
A "Narrative Architect" for Complex Products
As a "Narrative Architect" and "Trusted Advisor", I specialize in this exact challenge. I partner with B2B/SaaS brands to transform their "Noise" (complex technical data, confusing features) into a powerful, clear "Message" (a compelling sales tool). My work is built on "The Logic Behind Creativity".
My Framework: The Path From Complex to Clear
I use a transparent 4-step framework to architect your narrative and ensure it delivers measurable results.
The Impasse (Diagnosis & Discovery) We start by diagnosing the "Noise". Why is your current product video failing? Are users bouncing? Is the "value" not understood in the first 10 seconds?
The Insight (Finding the Logic) We analyze your complex product to find the core "Insight". We find the strategic "Message" that will connect with your specific US/EU audience.
The Framework (Creative Architecture) This is where we build the "Strategic Narrative Video" or "Explainer Video". We use "AI-powered cinematic storytelling" to execute the strategy, ensuring the "Message" is not just clear, but also compelling.
The Impact (Delivering the Business Outcome) The final delivery is not just a video file; it's a measurable "Impact". This is the "Message" received, resulting in a defined "Business Outcome"—like a 40% increase in demo sign-ups or a sales tool that actually closes deals.
Stop Making Noise.
Start Building Your Message.
In the competitive US/EU markets, "Brand Storytelling" is a gamble. Narrative Architecture is a strategy.
If your brand is lost in the "Noise" and needs to find its "Message," you don't need another storyteller. You need an architect.
Ready to transform your "Noise" into a clear "Message"? I help US/EU brands drive engagement with AI-powered cinematic storytelling.


The Logic Behind Creativity: A 4-Step Framework
Creativity is not magic; it's a process. Discover the framework we use to turn complex problems into clear messages.

Architecture vs. Art: Why B2B Needs Logic, Not Just Beauty
Stop hiring storytellers for engineering problems. In complex SaaS markets, beauty without logic is just expensive noise.

"Brand Storytelling" Fails (And Why You Need a "Narrative Architect")
In saturated US/EU markets, most 'brand storytelling' is just Noise. Here’s why you need a Narrative Architect to build a 'Message' that delivers business results.

Case Study: A "From Noise to Message" Autopsy for a B2B Brand
A real-world look at the 4-step framework used to turn a complex B2B product PDF into a cinematic sales tool that delivers business outcomes.

The 10-Second Impasse: Diagnosing Your Conversion Problem
If your value isn't clear instantly, you've already lost them. Here is how to diagnose the "Noise" in your marketing.
From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:

From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:

From Noise
to Message.
Let's Architect Your Narrative.
Proudly partnering with US, EU, and global brands:








